Vol 1, No 1 (2005)

The Language of Business

Editorial

Šarolta Godnič Vičič

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1-2

Research articles

Language Development in a Business Faculty in Higher Education: A Concurrent Approach

Glenda Crosling

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3-12

The Language of Business E-Mail: An Opportunity to Bridge Theory and Practice

Julio C. Gimenez

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13-23

Wordplay in Advertising: Form, Meaning and Function

Sara Laviosa

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25-34

Authenticity in the Teaching of ESP: An Evaluation Proposal

María Luisa Pérez Cañado, Ana Almagro Esteban

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35-43

Business English in Practical Terms

Slavica Čepon

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45-54

Slovene abstracts

Uvodnik

Šarolta Godnič Vičič

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Razvoj jezikovnih spretnosti na poslovni fakulteti: vzporedni pristop

Glenda Crosling

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Jezik v poslovni e-pošti: priložnost za premoščanje razkoraka med teorijo in prakso

Julio C. Gimenez

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Besedne igre v oglaševanju: oblika, pomen in funkcija

Sara Laviosa

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Avtentičnost v poučevanju strokovne angleščine: predlog evalvacije